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Writer's pictureMorakane B Mokete

AI Meets Art: How Machines are Changing Creativity and Who Really Owns It?

Imagine a world where machines help create art, generating masterpieces that look so real, you’d swear a human made them. Well, that’s not a sci-fi movie plot—it’s happening now! AI is diving headfirst into the creative world, and brands like Adidas are already using it to make jaw-dropping ads. Pretty wild, right?



Video credit: techhalla / X.


AI isn’t just making waves in advertising; it’s ROCKING the art world too. These smart machines are creating jaw-dropping images that could easily be mistaken for human-made masterpieces. The possibilities are endless, however it raises a big question: who really owns AI-generated art?


On one hand, AI is a fantastic tool for artists. It helps them break through creative blocks and spark fresh ideas. But on the other, there are growing concerns about who gets the credit. Does the artist own the work? Or does the AI – and by extension, the company or person who developed it – claim ownership?


This blending of technology and creativity is forcing the art world to rethink ownership and fairness. The rules aren’t clear yet, but as AI continues to evolve, it’s only a matter of time before new guidelines emerge.


Curious about how AI could shape the future of art and creativity? Let's get the conversation started!


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